Phoenix, Arizona (February 3, 2025) – WorldHotels, a privately held hotel soft brand within the BWH® Hotels global enterprise, recently hosted its annual conference in London, United Kingdom at the Royal Garden Hotel, a WorldHotels Elite property. With “Elevating Excellence” as this year's theme, nearly 200 attendees, including hoteliers, operators, and partners from around the globe, came together to celebrate the brand and individual hotel's accomplishments, engage in knowledge sessions and global sales opportunities.

“This year's WorldHotels Conference theme, Elevating Excellence, reflects our commitment to redefining luxury hospitality for the modern traveler. As we head into 2025, we are focused on delivering resources to our hoteliers that help them create memorable, personalized experiences that resonate with today's discerning guests. We are focused on expanding our collections with distinctive properties that cater to the evolving expectations of luxury travelers seeking authenticity and connection. It was an honor to celebrate our hotel teams and partners, whose dedication consistently demonstrates WorldHotels' excellence through impeccable service and meaningful guest connections,” said Ron Pohl, President of WorldHotels.

During the conference, WorldHotels presented prestigious awards to individual properties across the Asia-Pacific, EMEA, North America and Latin America regions. The honorary award of the Conference was the Elevating Excellence Award, presented to Rose Hotel Yokohama, WorldHotels Distinctive in Yokohama. Also nominated for this honor was the Royal Garden, WorldHotels Elite in London, and The Georgian Court Hotel, WorldHotels Elite in Vancouver.

Here is a list of the WorldHotels Award winners:

• Performance Excellence Award Winner: Media One Hotel, Dubai (WorldHotels Crafted)
• Connected Commitment Award Winner: The Garden Hotel, Guangzhou, China (WorldHotels Elite)
• Outstanding Guest Experience Award Winner: Ness Walk, Inverness, Scotland (WorldHotels Luxury)
• Community Impact Award Winner: Eden Roc Miami Beach, Miami, USA (WorldHotels Elite)
• Exceptional Storyteller Award Winner: Prestige Hotels and Resorts – Harbourfront Resort, Salmon Arm, BC, Canada (WorldHotels Luxury)
• Elevating Excellence Award Winner: Rose Hotel Yokohama, Yokohama, Japan (WorldHotels Distinctive)
• Developer of the Year Winner: Casa Andina Hotels, located throughout Peru

Key Highlights from the Conference Include:

• Global Expansion: In 2024, WorldHotels added 24 new hotels, with many located in new destinations for the brand. The forward-looking goal for the brand is to strengthen partnerships and expand into emerging markets to solidify the brand's global presence. This goal supports an increased demand among independent hoteliers across the EMEA, Asia-Pacific and Latin America regions for hard-branded hotels.
• Introducing WorldHotel Residences: Recognizing evolving customer expectations, WorldHotels extended its offerings beyond the traditional hotel model by launching WorldHotel Residences, including its second WorldHotel Residence Noble Crystal Tay Ho in Hanoi. Exciting projects in Ho Chi Minh City and Costa Rica are also underway.
• Detour Destinations: Luxury travelers are increasingly drawn to off-the-beaten-path locations and wellness-focused experiences. In response, WorldHotels is actively exploring opportunities near iconic historic and natural landmarks to offer unique escapes for today's adventurers seeking to disconnect and recharge. Most recently, WorldHotels expanded into the growing glamping market with the addition of Zion Wildflower Resort, located near the breathtaking Zion National Park. The luxury portfolio also recently added the Soul Spring Sanctuary, Cuernavaca, Mexico, WorldHotels Crafted, where guests can experience wellness powered by their 3-step approach that helps the body heal naturally through detoxification, regeneration, and rejuvenation.
• Re-envisioning Marketing and Loyalty: BWH Hotels is laying the groundwork for more seamlessly integrating WorldHotels Rewards℠ and Best Western Rewards® into one global powerhouse program, benefitting all travelers across the spectrum of the BWH Hotels portfolio. This approach includes further defining the “Next Best” guest of WorldHotels among an audience it calls “Emerging Explorers.”
• Enhanced Customer Experience: BWH Hotels is upgrading its customer experience to streamline the booking flow for WorldHotels properties. This will enable Best Western Rewards members to easily use points to book WorldHotels properties worldwide.

About WorldHotels™  

WorldHotels™ is a privately held hotel soft brand within the BWH℠ Hotels global enterprise. Founded by independent hoteliers dedicated to the art of hospitality, WorldHotels offers one of the finest portfolios of independent hotels and resorts around the globe, expertly curated to inspire unique, life enriching experiences that connect people and places. WorldHotels is comprised of four unique collections, each with its own personality and style to appeal to the needs of today's traveler. The collections include: WorldHotels™ Luxury, WorldHotels™ Elite, WorldHotels™ Crafted and WorldHotels™ Distinctive. For more information visit WorldHotels.com.