Phoenix, Arizona (March 19, 2025) - WorldHotels™ proudly announces Hotel Alhambra Palace, a member of the WorldHotels Luxury collection, has been accepted into Virtuoso's exclusive portfolio of luxury travel partners, comprising 2,300 preferred suppliers in 100 countries. Inclusion in Virtuoso will present new sales and marketing opportunities to the network's luxury travel advisors and their highly desirable clientele. Virtuoso agencies worldwide sell an average of (U.S.) $35 billion annually, making the network the most significant player in luxury travel.

“We celebrate Hotel Alhambra Palace's acceptance into the Virtuoso network, a remarkable achievement that reflects the hotel's exceptional service standards," said Ron Pohl, President of WorldHotels. "Being part of this prestigious network is a true mark of excellence, recognizing Hotel Alhambra Palace as one of the world's finest luxury destinations and providing unparalleled opportunities to connect with discerning travelers.”

Hotel Alhambra Palace joins Virtuoso's collection of the finest luxury hotels, resorts, cruise lines, airlines, tour operators and other travel entities worldwide. These partners, which specialize in world-class client service and experiences, provide superior offerings, rare opportunities and exceptional value for Virtuoso clients. These prestigious providers are able to market to Virtuoso clients via network vehicles and to Virtuoso agencies through multiple communications channels and events, including Virtuoso Travel Week, luxury travel's preeminent worldwide gathering. Hotel Alhambra Palace acceptance into Virtuoso gives it direct relationships with the world's leading leisure travel agencies in North and Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East. 

Overlooking the city of Granada, Hotel Alhambra Place is in the heart of the Palace of the Alhambra. Since 1910, the hotel has been a symbol of elegance and hospitality at the highest level. Inspired by the beautiful Nasrid palace, its magical rooms and suites include lattice and plasterwork, muqarnas, and intricate tiles. Guests can watch an idyllic sunset over the Sierra Nevada Mountains from their panoramic terrace, then dine on Andalusian cuisine using spices and products grown in the hotel's organic urban garden. With its rich history, breathtaking views and commitment to providing extraordinary guest experiences, Hotel Alhambra Palace perfectly aligns with Virtuoso's vision of delivering unparalleled luxury travel. 

For more information about WorldHotels and Hotel Alhambra Palace, please visit www.worldhotels.com 

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About WorldHotels™   

WorldHotels™ is a privately held hotel soft brand within the BWH® Hotels global enterprise. Founded by independent hoteliers dedicated to the art of hospitality, WorldHotels offers one of the finest portfolios of independent hotels and resorts around the globe, expertly curated to inspire unique, life enriching experiences that connect people and places. WorldHotels is comprised of four unique collections, each with its own personality and style to appeal to the needs of today's traveler. The collections include: WorldHotels Luxury, WorldHotels Elite, WorldHotels Crafted and WorldHotels Distinctive. For more information visit worldhotels.com.   

About Virtuoso

Virtuoso is the leading global travel agency network specializing in luxury and experiential travel. This by-invitation-only organization comprises over 1,200 travel agency locations with more than 20,000 travel advisors in 58 countries throughout North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East. Drawing upon its preferred relationships with 2,300 of the world's best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access. Normalized annual sales of (U.S.) $35 billion make Virtuoso a powerhouse in the luxury travel industry. For more information, visit www.virtuoso.com.